BAI Group

BRAND IDENTITY, STATIONERY, + WEB DESIGN

New brand development for a finance and lending consultancy. The client was looking for a minimal, sophisticated look and feel that would speak to a range of audiences and reflect a premium presence. The logo design is cohesive, smooth, fluid with a friendly approachable vibe with intertwined letters to represent an ongoing partnership with infinite potentials for growth. The cool, strong colour palette was selected to give the sense of authority, trust, calm and professionalism.